![]() Ryan Gosling, Kingsley Ben-Adir, John Cena and Simu Liu appear as Kens. The diverse cast includes Kate McKinnon, Hari Nef, Dua Lipa, Issa Rae, Alexandra Shipp, Sharon Rooney, Ana Cruz Kayne, Nicola Coughlan, Rita Arya and Emma Mackey who all appear as Barbies. I don’t think you should say, ‘This is the one version of what Barbie is, and that’s what women should aspire to be and look like and act like.'” When it came to casting for the Barbie film, Margot Robbie, who plays Barbie, said “I don’t think I would have wanted to attempt to make a Barbie film. Goldman Sachs predicts that the movie can drive material upside for the company. It took over our social media feeds, movie theaters and even our grocery store aisles. And the Barbie film was clearly a cultural moment, a summer of pink. Mattel CEO Ynon Kreiz is pivoting the company away from only toys to banking on filmed entertainment as a driver of growth. Reimagine the stories to portray today’s world ![]() If you want to re-energize your brand, it’s time to look up and realize that the world around us continues to change. multicultural consumer spending power is now over $5 trillion, and the spending power of the LGBTQ+ community and individuals with disabilities is also too often overlooked. This is an important reminder for marketers: the road to driving inclusion in products doesn’t happen overnight.
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